PORTFOLIO
DRAKE'S
Digital Campaign & Photography | BHG
My role: Graphic Designer & Photographer
Flavor in Rotation
Drake's, a flagship of Bluegrass Hospitality Group, offers a dynamic dining experience that seamlessly merges a casual ambiance with a diverse menu of high-quality cuisine. Drake's provides patrons with a friendly atmosphere where they can enjoy craft beers, handcrafted cocktails, and their favorite foods, making it a standout destination for foodies and bar-goers alike.
The quarterly cocktail menu at Drake’s reflects the spirit of each season. As the seasons change, they are accompanied by a series of cocktails, some new and some anxiously awaited from one year to the next. Each campaign is a creative opportunity within the Drake’s brand, allowing the design to vacation from the usual brand standards and create something new and exciting for the guests, both on the menus and through digital marketing.
Additional Credit
This project was created during my time with Bluegrass Hospitality Group, an established restaurant group based in Lexington, Kentucky.